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For journalists, researchers, and content creators covering Clean Nagaland or Nagaland Me. This page has everything you need to write about us accurately, including our story, our leadership, our data policies, and correct usage of our name and visuals.

The short version

Clean Nagaland is an anonymous civic reporting platform for Nagaland, India. Residents report illegal liquor and drug activity through a web-based tool. Approved alcohol reports appear on a public map. Drug reports are forwarded privately to vetted partner organizations. Monthly outcomes are published transparently. The platform is operated by Nagaland Me, an independent digital media and technology company based in Dimapur.

Launched: April 2026. Founder: Aloto Naga. Website: helpnagaland.com.

The longer version

Nagaland has struggled for decades with the consequences of illegal liquor sales and drug use. Prohibition-era laws created an unregulated market for home brews and cross-border alcohol. Trafficking routes through the northeast brought synthetic drugs into towns and villages with limited treatment infrastructure. Residents wanting to speak up often had no safe way to do so.

Clean Nagaland was built to change that. It is a free, anonymous, browser-based tool. A resident can file a report from any phone in under two minutes. There is no login, no account, no app to install. The alcohol form requires live GPS and a live camera capture to prevent fake reports. The drug form is confidential by design, with no GPS capture and no public display, so that vulnerable reporters and affected neighborhoods are never exposed.

Approved alcohol reports are published on a public map updated in real time. Drug reports are routed to a network of vetted partner organizations including recovery programs, health liaisons, legal aid clinics, and community welfare groups. Each partner sees only the cases forwarded to them.

Every moderator decision, every phone vault access, every partner forward is logged to an internal audit trail. Aggregate counts are published on the first of every month in a public transparency snapshot. The platform is run by a small team at Nagaland Me with Aloto Naga as the operational lead.

About Aloto Naga

Aloto Naga is a Naga journalist, digital media entrepreneur, and YouTube content creator with over 500,000 subscribers on his Aloto Naga TV channel. He founded Nagaland Me to build digital infrastructure specifically for Nagaland and Northeast India.

Clean Nagaland is one of his responses to a question he has heard for years from community members and viewers: “Where can I report what I see without putting my family at risk?”

Based in Dimapur, Nagaland.

About Nagaland Me

Nagaland Me operates seven digital platforms serving Nagaland and Northeast India:

A seventh platform, Nagaland Me Experts at Experts Marketplace , is in active development as a creator-service marketplace.

Nagaland Me is GST-registered in Dimapur (13DIHPA5679B1ZK) and operates independently of political parties, government agencies, and outside funders.

Key facts for accurate reporting

  • Clean Nagaland does not collect names, addresses, or emails. Submissions are anonymous by design.
  • Phone numbers on drug reports are encrypted at rest and require two consents plus a moderator unlock to access.
  • Submitted photos are deleted within 30 days (alcohol) or 90 days (drugs).
  • Drug reports are never shown on any public map or feed.
  • The platform is not a government project. It is not funded by any political party or government department.
  • The platform is not law enforcement. It does not file police complaints on behalf of users.
  • The platform does not accept donations from liquor associations, drug-related entities, political parties, or government departments.

Terminology we prefer

  • Clean Nagaland is the public-facing brand. Use this in headlines and body copy.
  • Help Nagaland is an acceptable alternate reference, matching the domain helpnagaland.com.
  • Nagaland Me is the parent company. Credit it as the operator of Clean Nagaland.
  • Aloto Naga is the founder. Use his full name on first reference.
  • We call residents who file reports reporters or residents, not “informers” or “tipsters.”
  • We call people affected by substance use people affected by substance use or people in recovery, not “addicts” or “junkies.” Language matters.
  • Partner organizations are called partners on second reference. Never name a specific partner organization without their explicit written permission.

Quotes you can use

The following quotes are pre-approved for use in articles about Clean Nagaland. Please attribute them to Aloto Naga, Founder, Nagaland Me.

“Residents of Nagaland have always known where the problems are. They just never had a safe way to say so. Clean Nagaland is our attempt to give them that safety.”

“We built this for reporters, not for law enforcement. If someone is scared to speak up, the map will never fill itself. Safety comes first, always.”

“Drug reports are treated completely differently from alcohol reports. One belongs on a public map. The other belongs in a confidential hand-off to people who can actually help. Confusing the two would destroy the trust the platform runs on.”

“We publish our numbers every month, good or bad. If the platform is not working, the transparency snapshot will show that. We would rather be embarrassed than dishonest.”

For custom interview quotes, see the interview request section below.

Stats and figures

For current submission counts, approval rates, partner counts, and other statistics, please refer to the Monthly Transparency page. The numbers there are the authoritative figures and are updated on the first of every month.

Do not rely on screenshots, archived pages, or older articles for current statistics. They will be out of date.

Images and brand assets

Clean Nagaland does not currently distribute a press kit of logos and brand files through this page. For brand assets including logos, approved color palettes, and headshots of Aloto Naga, please contact us directly through the Contact page with a brief description of the publication and the article you are working on.

Acceptable use of our brand

  • You may use the Clean Nagaland name and a screenshot of the public map in articles about the platform.
  • You may refer to Aloto Naga and Nagaland Me as the operators.
  • You may use brief quotes from this Media Kit page without prior permission, with attribution.

Unacceptable use

  • Do not use Clean Nagaland branding to suggest endorsement of a product, political position, or unrelated service.
  • Do not crop or alter the logo in ways that change its meaning.
  • Do not publish screenshots that expose specific residential addresses or identifiable individuals.
  • Do not invent quotes or paraphrase Aloto Naga in ways that change the meaning of his actual statements.

Interview requests

Aloto Naga is available for interviews with qualified journalists covering civic technology, digital media in Northeast India, Nagaland community affairs, or substance use policy. To request an interview:

  1. Reach out through the Contact page with subject line “Interview request.”
  2. Include the name of your publication, your role, the angle or topic, your expected publication date, and any deadlines.
  3. Allow at least seven working days for a response. Urgent requests on shorter timelines may not be possible.
  4. Written interviews via email are preferred over phone or video where possible. This lets us respond thoughtfully and reduces the risk of misquoting.

We do not do paid appearances, sponsored content, or promotional features.

Research requests

Academics, students, and researchers studying civic technology, anonymous reporting platforms, or substance use in Northeast India may request aggregate data beyond what is published in the monthly transparency snapshot. We handle these case by case.

We will not provide:

  • Individual report details or tracking codes.
  • Any data that could identify specific reporters, partners, or reported individuals.
  • Raw submitted media.
  • Phone numbers or contact details of any kind.

We may provide:

  • Extended time-series data aggregated at district or month level.
  • Counts broken down by category beyond what the public snapshot shows.
  • A written interview with Aloto Naga about the platform’s design and operation.

Contact us with a clear description of your research, your institution, your IRB approval (where applicable), and the specific data you need.

Errors and corrections

If you spot a factual error in existing coverage of Clean Nagaland, you can help. Send us the article URL and the specific error, and we will reach out to the publication with a correction request. If you are a journalist who has published about us and wants to run a correction, please contact us so we can confirm the corrected facts before the correction goes live.

What we are not

Sometimes it is easier to describe something by what it is not. To save reporters time:

  • Clean Nagaland is not a government program.
  • It is not a police initiative, a tipline, or a law enforcement tool.
  • It is not a vigilante platform or a way to publish accusations against named individuals.
  • It is not a news publication. News coverage of Nagaland is at sister site nagalandnewstoday.com.
  • It is not a political campaign or advocacy group.
  • It is not a mobile app. It is a web platform accessible from any browser.
  • It is not a crisis line. For crisis support, see the Safety and Self-Help page.

Thank you for covering the work accurately. Civic technology only grows when journalists explain it well.

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